If you’ve recently asked yourself “how much does a website cost?” you’re in the right place. Website pricing has a wide range due to project scope. For example, is this a new site for your business or a refresh? Do you need ongoing support? Will you need help writing content and branding?
We’ve done our best to help you predict how much you’ll need to set aside in funds.
Before searching around for quotes, you’ll want to think through your website goals. 2 main questions should always be a priority when you start any project. Those are: “who is your audience?” and “what are you trying to say?”
Answering these questions will help you have a better sense of your website project. Scope will determine your website estimate (turnaround, size, complexity, and technical aspects). We dive into each of these here.
FYI: Aducate Digital works exclusively with the service-support industry. These are companies that provide labor services. You won’t find eCommerce considerations with this blog.
TL; DR: anywhere from $500-$25,000+
First, let’s review some considerations that might affect your pricing.
Timeframe and Support
- How quickly do you need your site up and running? A quick turn around increases your price.
- Do you already have a site that needs an update? A refresh is often cheaper than starting from scratch.
- Do you have some website experience but need some training? We can build a template that you edit if you want to save some money.
- Do you need assistance with SEO? The more you know about your target audience and their search behavior, the cheaper your website cost will be.
We’ve designed small websites in just a few weeks for ~$2,000-$4,000. On average though, a ~10-20 page website refresh will take about 3-4 months, and will closer to $10,000-$15,000. This will include research, design, development, and launch.
Next, let’s dive into some considerations with tangible pricing.
Size and Content
- Who is your target audience and how do they access information? If you have a Google Analytics account tracking data, use this information to save you some money! If you don’t have access to this data, we offer an onboarding that provides a story brand package starting at $1,600
- How many pages will you need? (At minimum you’ll need to provide: Who we are, what we do, and location information). The fewer the pages, the cheaper your site cost. For perspective, a 1 page site is approx. $500+, whereas a 15-20 page site is closer to $15,000.
- Do you have a logo and brand colors? Brand packages are an additional option, but that means additional fees. We provide brand packages starting at $750 which includes logo concepts, brand colors, and a marketing piece to get started (ex: business cards or a social media banner).
- Do you have written content for your website? We can certainly help with copy writing, but that’s another service fee to consider. We’d recommend budgeting approx $200/page
Aducate Digital excels in brand marketing. We can help you identify your target audience and create a story brand that speaks directly to them.
Next, you’ll want to consider the complexity and functionality of your site.
Complexity
- Do you need customized layouts? Utilizing a template will save your developer time and money. Squarespace’s subscription is approx $30/month with access to a variety of templates. WordPress, on the other hand, is more expensive but allows for more customization.
- Will your prospects need to fill out an intake form? Special features like this might be something you can’t avoid. Depending on the web host you chose, there are relatively cheap plug ins that won’t break the bank.
- Do you have offsite integrations? This would include things like a newsletter sign-up leading to Mailchimp for example. Or it could tie into a lead generation system. Regardless, special customization like this is an additional fee to consider.
- Are you interested in capturing analytics for better SEO? If you’re going to invest in a website, capturing data is critical.
These questions might be harder to answer. Aducate Digital will walk you through some cost-effective solutions.
Technical
- Where will your site be hosted (Ex: Wix, Squarespace, WordPress, other)? Wix and Squarespace offer cheaper plans than WordPress. However, WordPress offers customization the other two cannot. This will depend on your company size and how quickly you plan to scale.
- Have you registered a domain? You can get one of these through Google or GoDaddy. Or you can purchase one directly through Wix/Squarespace. These are approx $10-50/year.
- Do you need enhanced security features? A SSL certificate gives you the S in httpS://.
- Are you looking for ongoing maintenance and support? Depending on the level of support, this can run anywhere from $100-$400/month
Our work in healthcare makes us skilled in HIPAA compliance and design accessibility. If that’s what you need, we’ve got you covered.
Make informed marketing decisions
Unfortunately, pricing out a website is not a “one-size-fits-all” calculator. There are many aspects to consider tied directly to your business goals. However, this list of considerations will help you gauge a ballpark when searching around for quotes.
Whether you need a simple site to get you started, or a full-blown refresh, Aducate Digital is your one-stop website shop. We can assist with design, development, SEO maintenance, and training. Ready to get started? Contact us today.
