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Read through advice on best practices and articles below for tips and tricks to bring in-house. We love sharing what we know. It sparks new ideas for you which inspires us! Our blogs and advice columns provide a straightforward approach to marketing. These tricks work whether you’re teaming up with a marketing agency or tackling it all by yourself.

Discover insights on topics such as email marketing, key performance indicators (KPIs), social media, search engine optimization (SEO), or website design and development. For general marketing concepts to support the overall health of your business, read the articles tagged with brand development or business development. Some of our articles also include templates you can download and use in-house. These are listed with the Tools tag.

Aducate Digital has a sharp eye for what works in today’s digital marketing landscape. We also understand that what works today may not work tomorrow. Our advice articles will help you keep an eye on emerging technologies and marketing tools. Contact us to receive our quarterly newsletters for regular updates.

A teaser image for a blog titled “How to define your target audience: the power of data-driven decisions”
Business Development

How to Define Your Target Audience: The Power of Data-Driven Decisions

Defining your target audience is essential for any business, but how do you get started? The answer lies in using CRM data. Your CRM holds valuable insights that go beyond basic contact information. By regularly reviewing geographic, professional, and psychographic data, you can understand your clients’ needs and refine your services to solve their pain points. With data-driven decisions, you’ll build a stronger, more loyal customer base. Feeling overwhelmed? Let Aducate Digital help you find your tribe—start with our easy-to-use audience quiz!

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Websites

From Studio to Screen: DIY Squarespace for Artists

Building a professional website as an artist can feel like a daunting task, but it’s a crucial step in growing your audience and showcasing your work. At Aducate Digital, we’ve designed our “From Studio to Screen” workshop to empower creatives like you to take control of your online presence using Squarespace. Whether you’re a painter, sculptor, or photographer, your website serves as your personal gallery, allowing you to display your art and connect with potential buyers.

Ready to start your DIY journey? Download our free workbook today and take the first step toward building a beautiful, functional website that reflects your creative vision.

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Tools

DIY Website for Beginners: A Comprehensive Guide

Learn how to build your own website on a budget with our comprehensive guide for small business owners. Discover the essentials of choosing the right platform, understanding costs, and creating an effective online presence without the need for coding skills. Watch our full webinar to dive deeper and start building your perfect website today!

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SEO

Understanding the Future of Google and SEO: Insights for Early-Stage Entrepreneurs

In the dynamic world of digital marketing, understanding the fundamentals of SEO (Search Engine Optimization) is crucial for early-stage entrepreneurs. SEO isn’t a quick fix but a gradual process that builds visibility over time. Beware of overnight promises from dubious ‘experts’—these often involve shortcuts that can harm your online presence. Instead, focus on sustainable strategies that align with your business goals. As Google navigates an era of AI-driven search, SEO remains foundational. It ensures your content is discoverable and relevant, regardless of technological shifts. Stay informed, implement best practices, and watch your business thrive in the digital landscape.

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Tools

Why Webinars (Usually) Suck

Discover why webinars (usually) suck in this insightful blog that delves into the common pitfalls of these virtual events. From unprepared hosts to underwhelming content, the accessibility issues plaguing webinars are dissected with practical solutions. Drawing from diverse learning styles and personal experiences, we offer invaluable tips to transform your webinar hosting skills and bridge the barriers to entry, ensuring engagement and effectiveness for all attendees. Whether you’re a seasoned host or a novice, this post promises to revolutionize your approach to webinars and elevate your audience’s experience.

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A teaser image for the blog “Networking to Generate Leads.”
Business Development

Small Business, Big Connections: Networking to Generate Leads

Struggling to grow your small business? Get out of the assumption trap and actively engage with your ideal clients online or in person. Use networking to make big connections for your small business to grow. This blog will help you create an actionable gameplan to successfully generate leads.

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News & Events

A Year of Growth and Learning: Aducate Digital’s 2023 Recap

As the year comes to a close, join us in revisiting Aducate Digital’s journey through a whirlwind of projects, partnerships, and invaluable insights. From crafting strategic marketing roadmaps for clients like AD TechWorx to imparting wisdom on a podcast, 2023 has been nothing short of extraordinary. Dive into our blog for a sneak peek into the magic that happened this year – from impactful presentations to being featured on air. Cheers to a year of success, learning, and the promise of exciting ventures ahead!

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