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Read through advice on best practices and articles below for tips and tricks to bring in-house. We love sharing what we know. It sparks new ideas for you which inspires us! Our blogs and advice columns provide a straightforward approach to marketing. These tricks work whether you’re teaming up with a marketing agency or tackling it all by yourself.
Discover insights on topics such as email marketing, key performance indicators (KPIs), social media, search engine optimization (SEO), or website design and development. For general marketing concepts to support the overall health of your business, read the articles tagged with brand development or business development. Some of our articles also include templates you can download and use in-house. These are listed with the Tools tag.
Aducate Digital has a sharp eye for what works in today’s digital marketing landscape. We also understand that what works today may not work tomorrow. Our advice articles will help you keep an eye on emerging technologies and marketing tools. Contact us to receive our quarterly newsletters for regular updates.
Why Webinars (Usually) Suck
Discover why webinars (usually) suck in this insightful blog that delves into the common pitfalls of these virtual events. From unprepared hosts to underwhelming content, the accessibility issues plaguing webinars are dissected with practical solutions. Drawing from diverse learning styles and personal experiences, we offer invaluable tips to transform your webinar hosting skills and bridge the barriers to entry, ensuring engagement and effectiveness for all attendees. Whether you’re a seasoned host or a novice, this post promises to revolutionize your approach to webinars and elevate your audience’s experience.
Business Name Basics: Building an Authentic Brand from the Ground Floor
If you’re here, it’s likely because you’ve faced the challenge of finding the perfect business name, only to discover it’s not available. Today, let’s navigate
Small Business, Big Connections: Networking to Generate Leads
Struggling to grow your small business? Get out of the assumption trap and actively engage with your ideal clients online or in person. Use networking to make big connections for your small business to grow. This blog will help you create an actionable gameplan to successfully generate leads.
A Year of Growth and Learning: Aducate Digital’s 2023 Recap
As the year comes to a close, join us in revisiting Aducate Digital’s journey through a whirlwind of projects, partnerships, and invaluable insights. From crafting strategic marketing roadmaps for clients like AD TechWorx to imparting wisdom on a podcast, 2023 has been nothing short of extraordinary. Dive into our blog for a sneak peek into the magic that happened this year – from impactful presentations to being featured on air. Cheers to a year of success, learning, and the promise of exciting ventures ahead!
How to Scale Your Small Business
Think about your own shopping experience. You didn’t wake up and decide to buy on a whim. You went through a process to become aware, research, and buy. What was the final deciding factor for you? The blog shares 2 tools to help you scale your small business with confidence.
Our Marketing Guide Arrives Soon!
Aducate Digital is excited to announce a new illustrated guide titled “Uh Oh, It’s Working! What Now?” which seeks to clarify and simplify some of the most complex marketing concepts. Through the guide, readers can learn how to ask the right questions, use data to hold their marketing accountable, and eliminate imposter syndrome. Stay tuned for more updates!
Marketing Starter Kit: 4 Tools for Your Toolbox
If you’ve just left a dead-end job for the last time. Or can no longer ignore the signs of opportunity pounding on your doors. You’re in it. Kudos to you for finally betting on yourself! As you float back down from cloud 9, use this marketing starter kit to hit the ground running.
Effective Email Marketing: Be a Resource, not a Burden
The pandemic forever changed the way companies do business. With an audience forced to stay at home, businesses had to rely on digital communication. One very specific change was the increase in email marketing. The trick with emails is to think of them more as a newsletter. Read More.
Localize your Franchise Brand
Were you given access to CRM software but no training on how to use it? Are you given social media posts that seem vague and don’t get the likes you want? When you ask to make a change to your website, are you encouraged to upgrade your subscriptions? Has your marketing budget ballooned out of control? If so, you might be a floundering franchise owner. Take control of your business by understanding the processes needed to run it. Read more.
Listen to “This is Not a Marketing Episode”
In this Episode of Outsourced, Omar waxes philosophical with guest Nicole Kurtz, Founder of Aducate Digital. The “long time pre-pandemic” buddies engage in a Foucault-style discussion on the current state of marketing. The rise of pay-per-click ads and AI generated content is creating a simulation of what people actually want rather than solving the problem. How do you effectively cut through the noise with your marketing strategy on a limited budget? Listen to learn more!
