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Read through advice on best practices and articles below for tips and tricks to bring in-house. We love sharing what we know. It sparks new ideas for you which inspires us! Our blogs and advice columns provide a straightforward approach to marketing. These tricks work whether you’re teaming up with a marketing agency or tackling it all by yourself.

Discover insights on topics such as email marketing, key performance indicators (KPIs), social media, search engine optimization (SEO), or website design and development. For general marketing concepts to support the overall health of your business, read the articles tagged with brand development or business development. Some of our articles also include templates you can download and use in-house. These are listed with the Tools tag.

Aducate Digital has a sharp eye for what works in today’s digital marketing landscape. We also understand that what works today may not work tomorrow. Our advice articles will help you keep an eye on emerging technologies and marketing tools. Contact us to receive our quarterly newsletters for regular updates.

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Marketing

Listen to “This is Not a Marketing Episode”

In this Episode of Outsourced, Omar waxes philosophical with guest Nicole Kurtz, Founder of Aducate Digital. The “long time pre-pandemic” buddies engage in a Foucault-style discussion on the current state of marketing. The rise of pay-per-click ads and AI generated content is creating a simulation of what people actually want rather than solving the problem. How do you effectively cut through the noise with your marketing strategy on a limited budget? Listen to learn more!

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Business Development

Picking a CRM for Your Business

CRM stands for Customer Relational Management. It is a software that helps your business track communications and nurture leads. Fair warning: researching different CRM systems is daunting. There are hundreds of YouTube videos on the topic with conflicting recommendations. We get it – that’s why we decided to simplify things for you in an objective blog and handy infographic.

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Brand Development

Find Resolution at Your Crossroad

Your business might find itself at a crossroad if you had some immediate success but hit a plateau. Maybe the pandemic shifted your vision for the last two years and you had to quickly adapt to survive. Aducate Digital helps business owners zoom out and recommit to “your why.” Learn how we become a strategic thought partner for your business.

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News & Events

2022 Year in Review. Look at us Grow!

Our mission is to help people help people. We work exclusively with the service support industry. We nurture businesses that deliver quality service to diverse communities. And 2022 was no exception! Check out our productive year by the numbers.

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Tools

How Much Does a Website Cost?

If you’ve recently asked yourself this question, you’re in the right place. Website pricing has a wide range due to project scope (turnaround, size, complexity, and technical aspects). We dive into each of these here. Read more.

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Marketing

What is Marketing?

Successful marketing lives at the intersection between art, science, and strategy. Creating marketing solutions best suited to your goals is our specialty. Learn more.

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Brand Development

Stop Wasting Money on Marketing

Aducate Digital’s success is understanding the difference between marketing and branding. If customers can’t clearly and quickly hear your offer, they will tune out. Noisy marketing means you’re wasting money.

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SEO

Rank Higher in Google Search Results

Getting traffic to your website is a challenge when you’re listed on the 5th page of Google. As a SMB owner looking to increase your brand awareness, this might seem like a major obstacle. Aducate Digital is here to help! Here are 4 factors that affect your rank.

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Marketing

The 2 Budget Friendly Marketing Must-Haves

One of the first questions I usually get at this stage is “I know I need an online presence, but where in the world do I start?” You’ve got a great business idea and a solid prototype, but that marketing section in the plan trips you up. How will people find your awesomeness? That can be a daunting question. This article shares the 2 Marketing Must-Haves I give my clients when they’re just starting out – and on a budget.

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News & Events

2021 Year in Review

2021 was a monumental first year for Aducate Digital! Although the company is technically only ~7 months in, we wanted to take a moment to appreciate the successes and focus on what’s to come.

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