2021 Year in Review

SUMMARY

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THE MAIN CHARACTER

You are a small business owner interested in a human connection with vendors.
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THE CONFLICT

You value forward-thinking agencies.
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THE SOLUTION

Our first year in business can be summed up in one word: Purposeful. See the stats and future plans in this blog!

2021 was a monumental first year for Aducate Digital! Although the company is technically only ~7 months in, we wanted to take a moment to appreciate the successes and focus on what’s to come.

In 7 short months our network has grown into 7 clients across the nation. We developed marketing strategies for a non-profit organization dedicated to educator support and diversity training. We also designed content marketing solutions for healthcare providers focused on mental health therapies.

Aducate Digital also created brand identity packages for managed service providers in the tech industry. And, we’re also working on instructional design materials for a law firm catering to healthcare subrogation.

If that wasn’t enough…we also populated our advice page with helpful articles on digital marketing and hosted free webinars through a small business association in Austin, TX.

Purposeful Marketing

If we were to sum up 2021 in one word it would be: Purposeful.

Our mission is to provide purpose driven digital marketing solutions to clients in the healthcare, education, and service industries. Beyond social media content and logo design, our goal is to empower our clients with the knowledge to make strategic marketing decisions. We make it our mission to provide free educational content to small business owners setting them up for success. True to our name, we design content marketing solutions AND educate you in the advertising process.

Aducate Digital is more than a digital marketing company focused on your tactical social media posting schedule. Our goal is to identify your brand voice to make all your collateral sing. To do this requires an understanding of your goals and, more importantly, pain points. We accomplish this through discussions and examining your data which is then used to drive marketing decisions. We focus on growing your brand into maturity as your strategic thought partner.

In 2021, we held true to our mission of educating small business clients through blogs and webinars on digital marketing topics.

Webinars

In 2021, Aducate Digital hosted 3 webinars for the Austin SCORE small business association. The topics included conducting a social media audit, setting up a google my business account, and getting started with Squarespace.

The other two webinars were recorded, but only available to attendees – but don’t worry! We’ve already scheduled a few more for 2022 and will share the links via social.

Certified in Hubspot

Aducate Digital can provide strategic solutions to our clients because we push ourselves to continue our own education. In November of this year, Aducate Digital was certified in Hubspot Marketing Software, highlighting our proficiency to create and implement a cohesive inbound marketing strategy for our clients digital marketing efforts.

What’s to come

It will be hard to top such an explosive first year, but we have many plans for an equally impressive 2022. We aim to share more articles and free resources on digital marketing topics such as email marketing and pay-per-click campaigns. We’re also scheduled to give a few more free webinars through SCORE.

We look forward to partnering with Hubspot to provide comprehensive marketing solutions for your business. And, in our efforts for continual improvement, we’re digging into software like Articulate Rise and Adobe Captivate to provide modern and dynamic eLearning modules to scale your healthcare business.

Our goals are lofty because our passion is sincere.

We wouldn’t be here without the support from our fans and clients throughout the year. If you are a small business owner looking to scale, we’d love to hear from you. Our team is happy to chat over a free consultation.

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