Small Business Tutorials
The How-To, After the Gut Check
You’re probably use to tutorials that assume you’ve already decided this is the right task for you. They hand you the steps and let you go.
You’ll notice something a little different about these posts: the how-to is real, and it’s thorough. But it comes after the gut check. Before we walk you through how to build a website, or price a project, or systemize your CRM, we want you to pause. Is this the right move for your business, your capacity, and your season?
Some of these posts include free workbooks and templates, that yes, include the step-by-step instructions. But they’re also built to help you figure out your why before you touch the how. That way, when you do follow the steps, you’re building from the right thing rather than just building something
Website and Online Presence
How many times have you already heard “you need a website!” Let’s get clear on what that means by exploring what it will cost, and whether you can take a DIY approach.
Getting Started with Squarespace
A step-by-step video walkthrough for building a simple, one-page website. It includes the the plain-language basics on domains, hosting, and DNS so you're not Googling mid-project.
How Much Does A Website Cost?
This breaks down the four factors (timeframe, size, complexity, and technical need) that determine your number. And no need to request a quote figure it out!
DIY Website for Beginners: A Comprehensive Guide
A full walkthrough of web hosting, content, and domains. It also provides an honest comparison of Squarespace, Wix, Weebly, and WordPress so you pick the platform that fits your budget and skill level.
From Studio to Screen: DIY Squarespace for Artists
Built for artists specifically: what a one-page site needs to sell your work. A free workbook is available to download that helps you organize your content before you start dragging and dropping.
Before You Pitch: Marketing & Visibility
Getting in front of the right people takes more than showing up. But have you ever felt that those cattle-call style of networking events just aren’t for you? These blogs help you find the right format that fits how your style.
Small Business, Big Connections
A real, week-by-week gameplan for networking online and in person. It starts with the gut check most solopreneurs skip: do you know who your ideal client is before you start putting yourself out there?
Why Webinars (Usually) Suck
Webinar announcements are everywhere, and many seem to fall flat. Why is that? Learn the three pitfalls that most hosts make.
Before You Systemize: Tools & Templates for Running the Business
Once the business is moving, the temptation is to buy software for everything. Before you add another subscription, figure out what you’re actually trying to track. There’s likely a free tool you already have can do the job.
How I used AI and Excel to build a custom CRM for Free!
A real walkthrough of building a sales pipeline, lead tracker, and cash flow dashboard in Excel. No expensive software required, and no CRM contract that doesn't quite fit how you already work.
How to Protect Your Business Legacy
Every business owner exits eventually. This free workbook walks through succession planning and sustainable systems. It starts with the question of what "life beyond the business" needs to look like for you.
Career & Practice Pivots
Moving from practitioner to business owner is its own kind of leap. First, get honest about what’s really driving the decision. Then consider what kind of owner you want to be once you get there.
Navigating the Journey from Practice to Profit
Before you open your own ABA practice, sit with the real question: what's motivating this move? This presentation provides practical strategies for insurance, marketing, and building an ethical practice. All grounded in the harder conversation about why first.
Grant Writing Tips for Artists
Five concrete grant-writing tips, reframed as a creative process instead of a spreadsheet exercise. It starts with the question every funder wants answered: what are you really trying to shift?
Before You Commit: Testing an Idea
The step most people skip entirely: honestly testing the idea to tell you whether the idea can hold weight.
How to Test Your Business Idea
This practical framework includes a sustainability check, a mini P&L (profit and loss), and a time tracker. Use these to stress-test an idea before you bet your eatin' money on it.
What Happens When You Test an Idea Before Building
On the strange discomfort that shows up right after an idea finally becomes clear. That resistance is the signal that it's time to get the idea out of your head and test it out loud.
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