Feeling lost in a sea of marketing advice? You’re not alone. Most entrepreneurs juggle endless to-do lists while wondering if their efforts are even working. The good news is that marketing doesn’t have to feel overwhelming and it certainly doesn’t have to be expensive.
Our Marketing Starter Kit brings together essential tools, guides, and interactive resources. Perfect for small business owners, creative entrepreneurs, and anyone seeking clarity and confidence in their marketing strategy.
What’s Inside the Starter Kit
We’ve broken it down into five key areas so you can focus on what matters most, one step at a time.
1. Define Your Brand & Audience
Before diving into tactics, you need a clear foundation. Who do you serve and what you stand for?
It can be difficult to articulate that in the beginning though. So, we recommend starting by discovering what doesn’t fit. You can find clarity from “addition by subtraction.” Meaning, define what you’re not before you hone in on what you are.
Quizzes are a great first step because they reveal blind spots and spark new ideas. Explore all our interactive quizzes here. To get started, we’ve picked our three favorite resources below:
Target Audience Quiz
Learn who your ideal clients really are (and how to speak their language) with this interactive quiz.
Brand Identity Quiz
Understand your brand personality and messaging style with this interactive quiz.
How To Talk About Your Services
This blog post explains how to craft a message that connects with those who matter most.
2. Build a Marketing Strategy That Works
Once you’ve nailed the basics, it’s time to turn ideas into action. Our free templates and workbooks make planning simple and strategic. With a solid plan, marketing stops feeling like a mystery and starts working like a system.
Explore all of our workbooks here, or start with the three resources below.
Evaluate Your Marketing Strategy Quiz
Identify gaps and opportunities in your current approach with this interactive assessment.
Marketing Strategy Workbook
Print out and mark up this guided workbook to design a marketing plan that actually works.
Nurture Driven Sales
Learn why relationships (not pressure) create long-term growth with this blog post.
3. Optimize Your Digital Presence
A strong online presence starts with your website, social media, and search visibility. Each of these tools are touchpoints for connection with your ideal buyer. We have a full library of tips and tutorials on our Advice page, but here are three to get you started:
Which Website Platform Is Best?
This blog post will help you compare your options and pick the one that fits your goals.
How to Conduct a Social Media Audit
This post will help you master your social strategy and ditch what’s not working.
Rank Higher in Google Search Results
This blog post identifies free and practical SEO tips for small business owners.
4. Keep Communication Flowing
Think of marketing as an ongoing conversation rather than a one-time sales pitch. Email marketing is a great way to keep the lines of communication going with your audience after the initial introduction. Our advice page is packed with strategies, but here are two key starting points:
Choosing the Right Email Automation for Small Businesses
This blog post provides a comparison between common email automation services so you can make an informed non-biased decision.
Effective Email Marketing
Shift your mindset about email marketing with this blog post. The article provides insights on how to use this tool as a resource, rather than a burden.
5. Plan for Growth (Without Burnout)
Marketing is just the beginning. As your business grows, the noise gets louder and it’s easy to lose your compass. But you don’t have to go through this journey alone.
Check out our Workshops page for upcoming in-person events. And in the meantime, these tools help you stay grounded in your ‘why’ while planning what’s next.
Breaking Free From Survival Mode
Tired of feeling like you're simply floating from task to task? This blog post shows you how to step off the hamster wheel. Build a marketing strategy that supports your grow rather than leads to burnout.
Uh-Oh, It’s Working—What Now?
Things are finally clicking, but now what? This guide (with free templates) turns your momentum into meaningful progress. Move from barely surviving to confidently scaling. Interested in a free physical copy? Contact us and we’ll drop one in the mail for you.
How TO Use This Kit
Start where you feel the most stuck. Whether it’s finding your audience, building a strategy, or cleaning up your social presence, these resources are here to guide you step by step.
Need a Shortcut?
If you’d rather not do this alone, book a marketing consultation and we’ll help you prioritize what matters most for your business.