SANA YOGA STUDIO
HERE'S THE STORY
THE MAIN CHARACTER
THE SETTING
THE CONFLICT
RESOLUTION
Originally called Sumits Yoga Memphis, the owners were ready to rebrand to Sana Yoga + Movement. Strategic branding is more than a refresh in colors and logo. This also requires a refreshed mission, vision, and core values.
The new brand strategy was used as a basis for concise positioning and messaging. The brand strategy included social media, email communications, marketing collateral, and a new website. Consulting efforts from Aducate Digital focused on a thoughtful and strategic identity to establish a desired perception of the company in the minds of potential customers, to turn them from prospects into buyers.
The goal of this arrangement is to deliver a comprehensive and cohesive rebrand guide from Sumits Yoga Memphis to SANA Yoga. The objectives are to (1) tight up and finalize the rebrand identity and (2) develop a rebrand announcement campaign strategy to inform the community through social media and email communication.
DELIVERABLES
TESTIMONIAL
If you’re looking for a creative marketing partner, Nicole with Aducate Digital should be your pick! Nicole was a great listener, idea interpreter, and in a timely and professional manner, she provided a customized solution for my small business rebrand!
She is knowledgeable, thoughtful, flexible, and most importantly Nicole was very responsive.
- Amy L. Owner | SANA Yoga + Movement
