SANA YOGA STUDIO

HERE'S THE STORY

A logo for SANA Yoga + Movement with a white background

THE MAIN CHARACTER

SANA Yoga + Movement helps busy people de-stress, improve mental health, and prioritize physical fitness.
a purple outline of hands holding a cross

THE SETTING

Located in Memphis TN
a cartoon of a person getting an xray

THE CONFLICT

The founder was ready to franchise her successful practice.

RESOLUTION

Originally called Sumits Yoga Memphis, the owners were ready to rebrand to Sana Yoga + Movement. Strategic branding is more than a refresh in colors and logo. This also requires a refreshed mission, vision, and core values.

The new brand strategy was used as a basis for concise positioning and messaging. The brand strategy included social media, email communications, marketing collateral, and a new website. Consulting efforts from Aducate Digital focused on a thoughtful and strategic identity to establish a desired perception of the company in the minds of potential customers, to turn them from prospects into buyers.

The goal of this arrangement is to deliver a comprehensive and cohesive rebrand guide from Sumits Yoga Memphis to SANA Yoga. The objectives are to (1) tight up and finalize the rebrand identity and (2) develop a rebrand announcement campaign strategy to inform the community through social media and email communication.

DELIVERABLES

TESTIMONIAL

If you’re looking for a creative marketing partner, Nicole with Aducate Digital should be your pick! Nicole was a great listener, idea interpreter, and in a timely and professional manner, she provided a customized solution for my small business rebrand!

She is knowledgeable, thoughtful, flexible, and most importantly Nicole was very responsive.

  • Amy L. Owner | SANA Yoga + Movement
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