GUARDIAN COMPUTER

HERE'S THE STORY

THE MAIN CHARACTER

Guardian Computer helps businesses thrive by providing reliable, secure, and stress-free IT services.

THE SETTING

Headquartered in New Orleans, LA serving clients across the nation.

THE CONFLICT

When expensive campaigns weren’t yielding high lead generation, they needed a new solution.

RESOLUTION

Guardian Computer was interested in repositioning their brand to highlight the genuine “tech-savvy but still human” company culture. The clean, techy, informative, and fun approach was the perfect alignment with Aducate Digital. The collaboration began in September 2021 focusing on growing the brand into maturity as a strategic thought partner.

Guardian Computer wanted to operationalize digital marketing processes to improve the business-to-business brand awareness for improved lead generation in Q4 2021. This involved three primary objectives:

Optimizing social media processes
Designing and producing marketing content,
And integrating a systematic analytics dashboard to track KPIs

With the success of the 2021 and 2022 campaigns, we continued content marketing solutions into 2023. Content marketing collateral included social media posts and website resources. The deliverables were based on data and KPIs recorded in 2022. The goal of the deliverables is to nurture the client’s current referral network while continuing the overall brand awareness to new audiences.

DELIVERABLES

TESTIMONIAL

“You need Nicole. She’ll save you a ton of time on your branding and website needs. I have instructed Nicole to chase you if you don’t contact her. That’s how confident I am that she’ll help you get going. I’m not looking for you to make the same mistakes I made along the way.”

– John P. CEO of Guardian Computer