The pandemic forever changed the way companies do business. With an audience forced to stay at home, businesses had to rely on digital communication. One very specific change was the increase in email marketing. The trick with emails is to think of them more as a newsletter. Read More.
Effective Email Marketing: Be a Resource, not a Burden Read More »
Were you given access to CRM software but no training on how to use it? Are you given social media posts that seem vague and don’t get the likes you want? When you ask to make a change to your website, are you encouraged to upgrade your subscriptions? Has your marketing budget ballooned out of control? If so, you might be a floundering franchise owner. Take control of your business by understanding the processes needed to run it. Read more.
Localize your Franchise Brand Read More »
Getting traffic to your website is a challenge when you’re listed on the 5th page of Google. As a SMB owner looking to increase your brand awareness, this might seem like a major obstacle. Aducate Digital is here to help! Here are 4 factors that affect your rank.
Rank Higher in Google Search Results Read More »
One of the first questions I usually get at this stage is “I know I need an online presence, but where in the world do I start?” You’ve got a great business idea and a solid prototype, but that marketing section in the plan trips you up. How will people find your awesomeness? That can be a daunting question. This article shares the 2 Marketing Must-Haves I give my clients when they’re just starting out – and on a budget.
The 2 Budget Friendly Marketing Must-Haves Read More »
This interactive video tutorial walks you through building a simple and effective one-page website using Squarespace. Working files are available too!
Getting Started with Squarespace: Free Video Tutorial Read More »
Google Maps: you use it all the time to confirm the address of a new location, to search for nearby restaurants, and to read the reviews of said restaurants. And now that you’re incorporated with the state, why isn’t your business showing up on searches? The most common reason is probably because…you haven’t set it up! Learn how in this blog!
Why is My Business Not Showing on Google Maps? Read More »
Social media is one piece that feeds into the other digital marketing components. Companies need to work to attract people, healthcare is no different. The best way to entice is to have something worthwhile to consume. Educating your community via social media can be an effective tool in generating new leads for your business.
Shift Your Mindset: Social Media for Business Vs. Personal Use Read More »
An online presence is important to grow a business, and maybe your current word-of-mouth contacts are good enough to sustain you for now. But, what happens when a global pandemic hits and your current referral sources can’t return your calls? Or less dramatically, what happens you’re ready to scale? This is where a digital marketing strategy is important.
Digital Marketing for Healthcare Read More »
