Let’s be honest: You didn’t start your business to become a salesperson. You did it because you had a skill, a passion, or a mission that felt worth building around. Now you’re trying to grow and you’ve probably realized something. If you don’t know how to talk about what you offer in a way that connects, your business stagnates. That’s exactly why I’m hosting From Painpoint to Pitch: How to Sell Without Selling Out as part of the Beyond Startup workshop series.
A closer look at the upcoming Beyond Startup workshop: From Painpoint to Pitch
If you’re a service-based entrepreneur, chances are you’ve found yourself in a frustrating spot: you believe deeply in what you do, but the moment you have to “sell” it, everything tightens up. The words don’t land. The confidence fades. It’s not that you don’t have value. You just haven’t found a way to talk about it that feels honest and clear.
From Painpoint to Pitch: How to Sell Without Selling Out is part of the Beyond Startup workshop series. This is a program built for entrepreneurs who are ready to grow, but want to do it in a way that still feels like them.
In this 90-minute session, we’ll focus on one of the trickiest pieces of running a business: how to connect with the right audience without sounding pushy, salesy, or robotic. You won’t get scripts or templates. What you will get is a process.
What This Workshop Actually Teaches
We’ll use the Painpoint–Pivot–Passion framework to unpack the real story behind why you started, what changed your perspective, and what keeps you going. That’s the story rooted in your lived experience. And it’s more powerful than any pitch deck. When you learn how to shape it with purpose, it becomes a tool that resonates with the right people and gives you language that feels natural to use.
Aducate Digital doesn’t “do” lecture style workshops. This is another one of our hands-on, collaborative session with space for real reflection and dialogue. You’ll start by answering simple but powerful questions about your business journey. These qestions designed to reconnect you to your purpose and clarify what your audience really needs to hear. From there, we’ll dig into how people make buying decisions, and how your audience’s mindset should shape your messaging. You’ll explore real-world decision styles, sales behaviors, and even personality cues to better understand the gap between what you think you’re saying and what your clients actually hear.
One of the core activities is called “Walk a Buyer’s Path.” It asks you to step outside of your own mindset and see your work through the eyes of someone else. What makes a client trust you? And what keeps them on the fence? What do they need to hear to feel confident?
By mapping that journey in a small group setting, you’ll start building your messaging from a place of empathy and strategy, not guesswork. We’ll wrap with a guided reflection on different sales styles and a creative prompt you can use to craft a narrative that aligns with both your personality and your ideal client’s needs.
What You’ll Get (Besides a Confidence Boost)
You’ll walk away with a working draft of your own Painpoint–Pivot–Passion narrative and a worksheet you can revisit any time your messaging starts to feel off. You’ll also get a prompt designed to help you continue shaping your story using tools like ChatGPT. That way the clarity doesn’t end when the session does.
This workshop is for the entrepreneur who’s tired of feeling stuck every time they need to “talk about what they do.” It’s for the small business owner who wants to sell with intention, not pretense. And it’s for anyone who’s ready to reframe sales as an act of connection, not performance.
You don’t have to be loud to be persuasive.
You don’t have to be pushy to sell.
And you definitely don’t have to sell out to grow.
You just need a message that resonates—and a plan to share it. This workshop will help you get there.
From Painpoint to Pitch: How to Sell Without Selling Out will be held as part of the Beyond Startup series. Space is limited, and registration is now open through Eventbrite.
Workshop Details
- Date: June 18, 2025 from 1:00-2:30pm
- Location: Bounce Innovation Hub
- Cost: Free for Bounce members, $5 for non-members
