Purposeful Marketing Strategy

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Understanding the Future of Google and SEO: Insights for Early-Stage Entrepreneurs

In the dynamic world of digital marketing, understanding the fundamentals of SEO (Search Engine Optimization) is crucial for early-stage entrepreneurs. SEO isn’t a quick fix but a gradual process that builds visibility over time. Beware of overnight promises from dubious ‘experts’—these often involve shortcuts that can harm your online presence. Instead, focus on sustainable strategies that align with your business goals. As Google navigates an era of AI-driven search, SEO remains foundational. It ensures your content is discoverable and relevant, regardless of technological shifts. Stay informed, implement best practices, and watch your business thrive in the digital landscape.

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The 2 Budget Friendly Marketing Must-Haves

One of the first questions I usually get at this stage is “I know I need an online presence, but where in the world do I start?” You’ve got a great business idea and a solid prototype, but that marketing section in the plan trips you up. How will people find your awesomeness? That can be a daunting question. This article shares the 2 Marketing Must-Haves I give my clients when they’re just starting out – and on a budget.

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