Purposeful Marketing Strategy Archives

Using Mailchimp Customer Journeys to Stay Top of Mind (Without Losing Yours)

Purposeful Marketing Strategy / Nicole Kurtz

Feeling overwhelmed by follow-up emails, scattered contact lists, or trying to make Mailchimp do more than it was built for? This post helps purpose-driven service providers simplify their systems using Mailchimp Customer Journeys. It provides a real nonprofit example, a checklist, and the clarity to know when automation is helpful (and when it’s not).

Using Mailchimp Customer Journeys to Stay Top of Mind (Without Losing Yours) Read More »

Choosing the Right Email Automation for Small Businesses

Purposeful Marketing Strategy / Nicole Kurtz

Struggling to manage growing contact lists and newsletters? This blog breaks down three CRM and email automation setups for small businesses to help you balance cost, automation, and future growth.

Choosing the Right Email Automation for Small Businesses Read More »

Teaser image for a blog post titled “The Future of Google and SEO for Early-Stage Entrepreneurs.”

Understanding the Future of Google and SEO: Insights for Early-Stage Entrepreneurs

Purposeful Marketing Strategy / Nicole Kurtz

In the dynamic world of digital marketing, understanding the fundamentals of SEO (Search Engine Optimization) is crucial for early-stage entrepreneurs. SEO isn’t a quick fix but a gradual process that builds visibility over time. Beware of overnight promises from dubious ‘experts’—these often involve shortcuts that can harm your online presence. Instead, focus on sustainable strategies that align with your business goals. As Google navigates an era of AI-driven search, SEO remains foundational. It ensures your content is discoverable and relevant, regardless of technological shifts. Stay informed, implement best practices, and watch your business thrive in the digital landscape.

Understanding the Future of Google and SEO: Insights for Early-Stage Entrepreneurs Read More »

Marketing Starter Kit: 4 Tools for Your Toolbox

Purposeful Marketing Strategy / Nicole Kurtz

If you’ve just left a dead-end job for the last time. Or can no longer ignore the signs of opportunity pounding on your doors. You’re in it. Kudos to you for finally betting on yourself! As you float back down from cloud 9, use this marketing starter kit to hit the ground running.

Marketing Starter Kit: 4 Tools for Your Toolbox Read More »

A group of people standing on pie chart segments

Effective Email Marketing: Be a Resource, not a Burden

Purposeful Marketing Strategy / Nicole Kurtz

The pandemic forever changed the way companies do business. With an audience forced to stay at home, businesses had to rely on digital communication. One very specific change was the increase in email marketing. The trick with emails is to think of them more as a newsletter. Read More.

Effective Email Marketing: Be a Resource, not a Burden Read More »

What is Marketing?

Purposeful Marketing Strategy / Nicole Kurtz

Successful marketing lives at the intersection between art, science, and strategy. Creating marketing solutions best suited to your goals is our specialty. Learn more.

What is Marketing? Read More »

A white rectangle sign with a cartoon robot

Rank Higher in Google Search Results

Purposeful Marketing Strategy / Nicole Kurtz

Getting traffic to your website is a challenge when you’re listed on the 5th page of Google. As a SMB owner looking to increase your brand awareness, this might seem like a major obstacle. Aducate Digital is here to help! Here are 4 factors that affect your rank.

Rank Higher in Google Search Results Read More »

A purple and green background with blue and green papers

The 2 Budget Friendly Marketing Must-Haves

Purposeful Marketing Strategy / Nicole Kurtz

One of the first questions I usually get at this stage is “I know I need an online presence, but where in the world do I start?” You’ve got a great business idea and a solid prototype, but that marketing section in the plan trips you up. How will people find your awesomeness? That can be a daunting question. This article shares the 2 Marketing Must-Haves I give my clients when they’re just starting out – and on a budget.

The 2 Budget Friendly Marketing Must-Haves Read More »

Why is My Business Not Showing on Google Maps?

Purposeful Marketing Strategy / Nicole Kurtz

Google Maps: you use it all the time to confirm the address of a new location, to search for nearby restaurants, and to read the reviews of said restaurants. And now that you’re incorporated with the state, why isn’t your business showing up on searches? The most common reason is probably because…you haven’t set it up! Learn how in this blog!

Why is My Business Not Showing on Google Maps? Read More »

Shift Your Mindset: Social Media for Business Vs. Personal Use

Purposeful Marketing Strategy / Nicole Kurtz

Social media is one piece that feeds into the other digital marketing components. Companies need to work to attract people, healthcare is no different. The best way to entice is to have something worthwhile to consume. Educating your community via social media can be an effective tool in generating new leads for your business.

Shift Your Mindset: Social Media for Business Vs. Personal Use Read More »